Alternative Apparel—Brand Refresh

SERVICES

Identity
Iconography
Messaging
Web

ROLE

Creative Direction


Started in 1995, Alternative Apparel was the original eco-friendly apparel brand before going green was a trend. They wanted to reaffirm their standing as a leader in eco apparel practices by looking the part. We helped them to refresh their brand with new messaging, colors, and harder hitting visuals to reintroduce the brand to consumers.

WORK DONE AT DEVICE CREATIVE COLLABORATIVE