Alternative Apparel—Brand Refresh
SERVICES
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Identity
Iconography
Messaging
Web
ROLE
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Creative Direction
Started in 1995, Alternative Apparel was the original eco-friendly apparel brand before going green was a trend. They wanted to reaffirm their standing as a leader in eco apparel practices by looking the part. We helped them to refresh their brand with new messaging, colors, and harder hitting visuals to reintroduce the brand to consumers.